Need for questioning
Satisfaction Surveys
There is a direct correlation between Employee Satisfaction and Customer Satisfaction.
It can be said that there is a cause-and-effect relationship between the two; that it was impossible to maintain a loyal customer base without a base of loyal employees
Customers prefer to do business with employees who have positive attitudes and this preference brings customers back time and time again. Since it costs less to support a sale to a returning customer than attracting new customers, a high percentage of retained customers correlates with higher business profitability.
1. Global Employee Satisfaction Survey
2. Global Client Satisfaction Survey